Both are good. Cowboy has a pronounced oak flavor on their Hardwood coal version. The B&B is slightly milder in oak when compared. I found the B&B doesn’t fight other flavors when you add them, say apple or cherry, whereas Cowboy does throw more oak flavor out into a protein (this was on ribs and beef).I’m willing to try B&B but, I have not really been looking hard.
Saw Cowboy briquettes at Costco last week but, for some reason, I didn’t get any.
Kxxx products tend to be more neutral in flavor. But they produce more ash, from my experience. I’m sure someone would disagree since fuel source generates a lot of replies these days . Just my $0.01 worth.