I guess I'm just a philistine. Lol.
I buy KBB, B&B, and even some Royal Oak here and there. I get briquettes and lump. I have a decent sized plastic tub and I just dump whatever I have, regardless of brand and/or medium, into the tub and mix together. Then when it's time to grill I scoop the chimney in there to fill it up, I light the coals until they are hot, then I cook meat over or near them. Eat the meat, then repeat as necessary. And, believe it or not there hasn't been a single comment from one single person ever eating my grilled food wondering about the charcoal brand/type/price. Just saying. Oh, and I have some mesquite pellets that I will toss a handful of on the burning coals for that little kiss of smoke flavor.
Some things don't need to be very difficult, and my opinion is that cooking meat with burning coals is one of those things.