I totally agree that this is their target market and as you said they are the pricing leader for the time being.
Why play in this space to much competition and how much money can they make at those prices. There is also the brand to protect not sure in general they are the low cost solution, people not all will pay up for the name if the product is good.
As to a Weber pellet kettle, the RT-B380 Bullseye can be had for $399 currently do they really want to play there I don't know could they make money not sure about that either. The low end Performer is $350 and of course has no electronics what would they need to charge for a Weber pellet grill?
I may have come off a bit strong dissing the new Member Mark, Larry is very happy with another model but its just to new and its a different model which does not always translate to better or should work just as well we will just have to see more reviews.
I am a lousy Weber customer I own a Silver C and a Performer both bought used.

I am not pumping the Searwood either I have repeatedly said I am interested but not until its been out there for 6 months. If all is good I don't mind paying $899 and it would be my first new Weber no interest in buying a used pellet grill and there are plenty around.