I have a coworker who loves their traeger, Ive tasted food off of it and it barely had any smoke flavor but still tasted good. I know they had an issue with it feeding once and they thoroughly clean it every cook. I prefer the wsm flavor for smoke and charcoal for grilling
if i had to take a guess, people like pellet poopers as they're somewhat brainless. not to make a jab at that product or market, but my own view of friends that own them. it's a level of convenience for them; load pellets where you choose the "blend" for a perceived flavor profile, turn on, heat up, place protein on grill and walk away. come back to grill after watching it cook on your phone (remote temp broadcasting), remove protein and serve. it's a good-enough option and model with little to no knowledge required to get the essence of smoke on your food.
i had a prime rib off a traeger. it was okay. nothing spectacular. now cooking over real wood, or real charcoal does take some skill and expertise but the results are miles apart from a pooper, IMO.
but the market does what it does. a pooper does give more flavor than a gasser, IMO. so i can see why people like a pooper over a gasser, which is where i think the sales are coming from.
charcoal enthusiasts will choose charcoal as their fuel source. but many use briq's, which is a halfway point to flavor, IMO.
so the market on coal is real charcoal versus briqs and the skill level required for either isn't that far apart. i'm pretty sure briqs outsell real charcoal by 90-10.
but IMO, real charcoal is where the flavor is at. even if you make your own charcoal by cooking down some wood splits.
but i don't think most people have the time or patience, nor skill to get to real live charcoal. life is too busy for many. it's just is what it is.
probably not much different that cars today. automatics are like 99.5%+ of the market. but that .05% on manuals probably have a higher satisfaction rate and a much higher engagement rate.
we, here on this forum, are the crazy ones. less than the 1%. embrace your quirkiness. we are who we are. and it's okay. we have no religion to sell. we just seek a better experience and result.