Everywhere I go (retail stores) I see BGE for sale, yet when I chat up local folks into doing their own smoking I find hardly nobody owns one (they almost all own a WSM!). I know there is a huge price difference but a lot of the folks I talk to seem to like barbecue enough that I think they would spend the money if they thought the BGE would do well. I don't know anything about them - is it more like a passing fad with just a good marketing effort behind it?