If I were in that business, I would pay attention also. And try to smooth over any negative reviews. Even if they are suspicious.Lynn, I had a conversation around that with a restaurant manager in Galway Bay, IE a few years ago. Unfortunately, they really do have to pay attention to the online reviews, I tend to ask the locals where to go. And we had some damn fine food that night. And music in the pub a couple of blocks away.
There's a lot of truth in that. The hospitality industry says that happy customers tell one other person, unhappy customers tell ten.I don't pay any attention to online reviews. It's basically people that have a problem with something that leave a comment and those that have a good experience seldom leave any comments.