Sounds like marketing jibberish to me.
So how would this stuff be any different than the description below of K Pro from Costco (which I like better than KBB). It burns hotter than KBB (true), but it is also good for smokers. So good hot, but also good low/slow. Basically, it has more wood and lower ash (which I like).
If you want it to burn lower and slower, you just restrict the air, right?
Kingsford® Professional Briquets are made in the USA with North American ingredients, 100% natural and premium wood char to ensure professional-quality results. They provide a hotter burn* that’s perfect for searing flavor into any of your favorite meats. They also feature Kingsford’s lowest ash formula, making them great for ceramic grills and smokers. They’re ready to grill on in about 10 minutes, and deliver high heat and a consistent burn time every time. Available in variety of sizes, from 8-lb. to 2x18-lb. bags.