I'm not aware of a new formulation, but I've noticed the new phrase "100% Natural Ingredients" on Kingsford Original bags.
I may reach-out to the company for a comment. It might just be a decision to confront head-on the reputation of the product and "own" ingredients like limestone and borax as "natural".
Your thoughts?

I may reach-out to the company for a comment. It might just be a decision to confront head-on the reputation of the product and "own" ingredients like limestone and borax as "natural".
Your thoughts?