Dustin Dorsey
TVWBB Hall of Fame

This Seasoning Is the Worst-Kept Secret in Texas Barbecue
While most joints proclaim there's just salt and pepper in their rubs, there is a key ingredient that even Aaron Franklin himself fesses up to using.

I found this interesting as it has come up on various Youtube channels like Chud's BBQ and Jirby's BBQ. I've been a pretty strong proponent of S&P on brisket over the years mainly because of Franklin.