John_NJ
TVWBB Wizard
Maybe Weber is marketing these grills and I just haven’t seen it.If they marketed them, they may then be perceived as commonly available. Price and exclusivity go hand in hand. There is also a certain cachet that comes with having "the best", or top of the line, of something (I think you know this).
"Pricing is one of the most powerful tools you can use to create a sense of exclusivity for your products or services. Exclusivity means that your customers perceive your offer as scarce, unique, or desirable, and are willing to pay a premium for it."
How can you use pricing to create a sense of exclusivity?
Learn how to use pricing to create a sense of exclusivity for your products or services. Discover different methods, tips, metrics, and pitfalls of exclusive pricing.www.linkedin.com
Probably at yacht clubs, polo matches, the country clubs, etc.
I live in a pretty nice part of New Jersey, have friends and family that like to grill with charcoal, and in the time I have owned this grill have yet to have anyone recognize my grill.
Weird.
Maybe just an anomaly.
Weber must be doing a fine job creating exclusivity and I have missed it.
It is a unique product after all.