Yeah, Brian, I think you are probably right. It is do or die - at least in some ways - for Weber to get this grill into the mainstream. From all I see and have read, it is really a shame that the launch was done so poorly. This is an innovative and nicely-built pellet grill. At the price they are asking, it is a steal! But, the nagging issues - primarily now software related - keep cropping up and giving people pause. When you compare the SmokeFire to the Traeger Ironwood (now a good bit more expensive than Weber's price) I see the SmokeFire - as long as it works - to be a much nicer grill.
Weber, in my opinion anyway, HAS to have a strong entry in the pellet grill arena or risk being brushed aside. I justifiably criticized their botched launch and apparent inadequate testing (their descriptions to the contrary at that time, not withstanding). But, I still love Weber grills and salute them for trying to do something NEW in pellet grill construction. I want Weber to succeed with the SmokeFIre, and I want one in my garage! How else can I do a fair comparison between it and my Recteq RT-700 "Bull"?
Speaking of Recteq, it can't be too long before we hear something new and innovative coming from them, so stay tuned! It's an exciting time for pellet grill design with lots of options for us prospective buyers.