I don't think destroying one's hard won reputation is a smart business decision. In fact, I'd call that craziness. I don't think the primary problem is that young people don't appreciate quality. They would if anyone marketed it in a credible way. The problem, rather, is that publicly traded companies are too heavily influenced by stock price, which means placing short term profits over long-term corporate health. The CEO and others at the top get big bonuses and leave the mess for someone else. We've seen this again and again.
I live in the Puget Sound region and, years ago, worked for Boeing. It was never a perfect company. When I was there in the early 90s, there were things to question and plenty of reasons to make fun of management's stupidity. But they did one thing right, which was that on the production line they always prioritized quality. It was a company that placed engineers in the top management slots and it showed.
After the merger with McDonnell Douglas, which was all but in bankruptcy at the time the companies came together, for some reason they took MD's management philosophy and placed their people at the highers echelons of management. The result was soaring profits for a while and super high stock prices, as they focused on cutting costs and getting as many planes out the door as fast as possible. But longer terms, it was clear to those of us in Seattle that their chickens would come home to roost. When there were quality issues with newer planes, and then when the 737 Max began falling out of the sky and Boeing was falling over themselves to blame the pilots, foreign airlines, anyone but themselves, it was obvious they were trying to keep the stock pumped long enough for those in the know to sell.
In my opinion, unless Boeing really turns things around, the creaming they've taken from Airbus over the past couple of decades is just the tip of the iceberg. Wouldn't be surprised if the entire company went the way of Lockheed, McDonnell-Douglas and so many others. Maybe the Japanese will start building airliners and give Airbus a run for their money. Publicly traded American companies don't seem to be able to delay gratification long enough to preserve, let alone build, a reputation anymore.