Rich G: I found the description of the "hardwood" charcoal on part of our website, it sure sounds a lot like lump, or close enough. Next time I'm grilling, I'll have to pick up a bag and try it.
Our Hardwood Charcoal is the real thing, made from 100% hardwoods like oak, maple and hickory. No trees are cut for our charcoal; it's made from small pieces of wood recovered from hardwood floor and furniture industries. Because this fuel is pure, with none of the additives used in charcoal "briquettes," it lights more easily; it's more responsive to changes in oxygen level so you can regulate it more easily; and it burns cleaner and hotter. Since it contains no impurities, you can add hardwood charcoal to the fire while you're cooking, without having to worry about waiting for the chemicals to burn off, as you would with briquettes.
Our manufacturer's process is the "greenest" of any of the charcoal vendors we found and very quality oriented. Their quality control process tests the wood before it is made into charcoal as well as the finished product. The wood is "roasted" not burned, in closed containers that allow complete control over the combustion process and create the absolute minimum of air pollution as a result.
Key Points:
1. 100% charcoal, no fillers, no coal, no nitrate, no chemicals
2. Easy lighting, starts in about half the time of briquettes or other leading charcoals
3. Great Taste for your food. Real charcoal flavor?not petroleum or chemical off-taste.
4. Quicker, hotter fire. Seals in flavor and retains food moisture.
Wesley, it's all good. Some people have an irrational fear of the pink meat. I have done a few dinner parties with a nice medium rare prime rib. It was pretty funny because at one of them, 5 out of 8 guests wanted an end piece because they were more well done. I had to cut the thing in half and cook it longer to make them happy. Ugh!