Scott M
TVWBB Fan
What AB/InBev and Miller/Coors do is simply business.
They are in business to make money. Ask a craft brewer why he does what he does and his answer most definitely will be because he loves to make beer.
It's not a money maker - take it from someone who spent the last year researching and forming a business plan for a brewery.
Do the macro's make a "good beer"? That question is relative.
They are good at making the beer they make and would rather spend millions of $$$ on advertising the same product in a different container (wide mouth can, tell me when my beer is super cold, punch an extra hole in the top to stop the 'glug') than make a different beer.
That's their perogative.
They are now delving into the craft side of things because while on the whole, beer sales are down over the last few years, craft beer sales are up.
The market has gotten to the point that they can't simply buy out the little guys like they did when prohibition ended because almost all craft breweries have a strong local following.
Not to mention social media and the backlash AB/InBev and Miller/Coors would take if news like that hit.
I can attest to the fact that Goose Islands quality has not suffered on their bigger releases such as Bourboun County Brand Stout and the Coffee variation. I had both prior to the deal with AB/InBev and after.
They were great then and are great now.
For a great perspective on the beer industry, check out a movie called 'Beer Wars'. It shows everything that's wrong with the systems and government regulations in place right now.
They are in business to make money. Ask a craft brewer why he does what he does and his answer most definitely will be because he loves to make beer.
It's not a money maker - take it from someone who spent the last year researching and forming a business plan for a brewery.
Do the macro's make a "good beer"? That question is relative.
They are good at making the beer they make and would rather spend millions of $$$ on advertising the same product in a different container (wide mouth can, tell me when my beer is super cold, punch an extra hole in the top to stop the 'glug') than make a different beer.
That's their perogative.
They are now delving into the craft side of things because while on the whole, beer sales are down over the last few years, craft beer sales are up.
The market has gotten to the point that they can't simply buy out the little guys like they did when prohibition ended because almost all craft breweries have a strong local following.
Not to mention social media and the backlash AB/InBev and Miller/Coors would take if news like that hit.
I can attest to the fact that Goose Islands quality has not suffered on their bigger releases such as Bourboun County Brand Stout and the Coffee variation. I had both prior to the deal with AB/InBev and after.
They were great then and are great now.
For a great perspective on the beer industry, check out a movie called 'Beer Wars'. It shows everything that's wrong with the systems and government regulations in place right now.