If people really knew what that stuff was made out of. It would make you puke.
People do know what's in the product. I wrote an article about it:
http://virtualweberbullet.com/charcoal.html#briquette
Wood char, mineral char, mineral carbon, limestone, starch, borax, sodium nitrate, sawdust.
Each ingredient is explained in the above linked article. Each ingredient has a purpose.
Here's the list of ingredients in Wonder Bread. Scarier than Kingsford?
Wheat Flour Enriched ( Flour , Barley Malt , Ferrous Sulfate [ Iron ] , Vitamin B [ Niacin Vitamin B3 , Thiamine Mononitrate Vitamin B1 { Thiamin Vitamin B1 } , Riboflavin Vitamin B2 { Riboflavin Vitamin B2 } , Folic Acid Vitamin B9 ] ) , Water , Corn Syrup High Fructose , Contains 22% or less , Wheat Gluten , Salt , Soybeans Oil , Yeast , Calcium Sulphate , Vinegar , Monoglyceride , Dough Conditioners ( Sodium Stearoyl Lactylate , Calcium Dioxide ) , Soy Flour , Diammonium Phosphate , Dicalcium Phosphate , Monocalcium Phosphate , Yeast Nutrients ( Ammonium Sulfate ) , Calcium Propionate , To Retain Freshness