I don't think it will kill them either but they have some hard decisions to make. If you keep pumping them out the more its going to cost you in returns. I don't know if this is true but on another forum today if you bought it from Weber the question from a poster to Weber was can I return it. The answer if you used it actually took it out of the box and not sure about that portion but for sure if you used it unless they deemed it as being defective they would not take it back. Another reason to never buy it direct, Lowe's is not going to give you a problem.Now that's an uplifting message. LOL I don't think this fiasco will kill Weber but it will damage them. Credibility is a big thing even for Weber Fanboys.