Colors


 
Yeah, when I asked the Weber charcoal grills manager for a WSM in something other than black for a prize drawing...well, you can guess the answer I got. :(
 
I saw that when Tuffy Stone posted that picture on Twitter. I somehow doubt we see the WSM in different colors, but I'm hopeful. I think they are one-offs for the class but who knows.
 
How about asking Weber to do a run of 22.5 WSMs in Burnt Orange?
 

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Shaun R said:
How about asking Weber to do a run of 22.5 WSMs in Burnt Orange?
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Hey Shaun, in order to justify putting 22.5" WSMs in Burnt Orange into production we'd need to build a business case demonstrating that we'd be able to sell enough to make it worthwhile for all the work that would need to happen on our end, and that it would be profitable. While it may seems simple on the surface, there's a ton of back-end system setup that needs to happen, which involves many people/departments. We'd also have to price the unit a bit higher than the black model to offset the cost of the orange enamel. #IworkforWeber
 
John Burns said:
Hey Shaun, in order to justify putting 22.5" WSMs in Burnt Orange into production we'd need to build a business case demonstrating that we'd be able to sell enough to make it worthwhile for all the work that would need to happen on our end, and that it would be profitable. While it may seems simple on the surface, there's a ton of back-end system setup that needs to happen, which involves many people/departments. We'd also have to price the unit a bit higher than the black model to offset the cost of the orange enamel. #IworkforWeber
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instead of creating a new sku, a special group order/buy might make better sense.

lots of car people do this for specific parts, say rims in a color combo.

this way all Weber would need to do is set up a webpage, do some social marketing, all orders placed are prepaid and in full with no cancellations permitted.

Weber could protect itself by having an internal minimum production run to ensure profitability and cancel and refund the special buy if the minimum threshold isn't met.

this way the risk is managed as best as possible and weber could see if there's truly market interest by if a single, one off color has sales traction and interest. all orders are made at one time and drop shipped once built.

just my $0.02 worth. i'd love a blue WSK but i know that's not happening. one can dream though.
 
Brett-EDH said:
instead of creating a new sku, a special group order/buy might make better sense.

lots of car people do this for specific parts, say rims in a color combo.

this way all Weber would need to do is set up a webpage, do some social marketing, all orders placed are prepaid and in full with no cancellations permitted.

Weber could protect itself by having an internal minimum production run to ensure profitability and cancel and refund the special buy if the minimum threshold isn't met.

this way the risk is managed as best as possible and weber could see if there's truly market interest by if a single, one off color has sales traction and interest. all orders are made at one time and drop shipped once built.

just my $0.02 worth. i'd love a blue WSK but i know that's not happening. one can dream though.
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A strategy like would solve a lot of the business case uncertainty. On the production side though, we'd still need a new SKU to make sure we had proper demand planning/forecasting in the system in order to have all the necessary components available. We'd also need the new SKU to properly fulfill the orders, allow for the units to be registered for any potential warranty claims, and provide an easy way to capture the sales data for future analysis. It's hard to get around a new SKU setup, but I like the creative thinking! Btw, a blue WSK would be beautiful!
 
John Burns said:
A strategy like would solve a lot of the business case uncertainty. On the production side though, we'd still need a new SKU to make sure we had proper demand planning/forecasting in the system in order to have all the necessary components available. We'd also need the new SKU to properly fulfill the orders, allow for the units to be registered for any potential warranty claims, and provide an easy way to capture the sales data for future analysis. It's hard to get around a new SKU setup, but I like the creative thinking! Btw, a blue WSK would be beautiful!
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Thanks. I should have clarified, a retail SKU. Of course a sku is needed as each product has a lifecycle and needs to be managed.

So not a retail sku but a special order/limited pre-sold production run.

Many thanks for your continued input and support. It's great to know we have an inside channel at Weber and can be "heard."
 
John Burns said:
Hey Shaun, in order to justify putting 22.5" WSMs in Burnt Orange into production we'd need to build a business case demonstrating that we'd be able to sell enough to make it worthwhile for all the work that would need to happen on our end, and that it would be profitable. While it may seems simple on the surface, there's a ton of back-end system setup that needs to happen, which involves many people/departments. We'd also have to price the unit a bit higher than the black model to offset the cost of the orange enamel. #IworkforWeber
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That shouldn't be an issue since one has already been made. This was done with the Glen Blue 26 and they sold out in a matter of days (I bought one myself and now they are worth much more) I believe this would go about the same with WSM's having such a huge following, especially in competition circles where the 26 inch kettle does not. Most would be willing to pay $100+ for something out of the ordinary. Myself, I have had several projects done by Jeff at Independent Porcelain through the years and having a WSM sent over to him for color isn't a big deal, but I'm thinking aboout those who would rather not go this route. I have modded and customized Webers for over 15 years now and know of major improvements to probably every model. I have also helped a few of Weber's employees with their vintage collections having sent reasonably 200 out and many to other countries like Germany and Australia in particular. I have even considered designing and manufacturing grills myself, except I am so busy running my own business as it is. Anyways, I would love to have further discussions with you and really appreciate your feedback. BTW, how did the custom I am attaching do? I don't even know it's name or why it was made? Did it sell good? Nobody ever seems to mention what they are called for some reason?

Thanks again, -Shaun
 

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