Welcome to the 202x's...
The local grocery conglomerate here is advertising like crazy that they are not price gouging consumers...but have now made yet another quarter of record profits. Meanwhile, the farmers are showing an only slight rise in their sell costs into the chain. We are being robbed by greedy business interests with their only concerns being stock price.
And I guess it makes total sense...when you have a business model where the CEO is paid and makes bonuses purely on profit, you know they are going to do any/everything to increase stock price to line their own pockets. Personally it's highly conflicting for me even as I see what is happening as I have to both purchase these products, and I also (like many others) have investments too.
I think consumers need to revolt and target specific products, such as what happened with the Clorox charcoal post from the OP. If consumers could get together and stop purchasing product A, they will be forced to lower their prices. This in turn, will force their competitors to lower their prices to stay even. Unfortunately, when all the competitors get bought up and all fall under one corporate umbrella, we lose this option as a consumer - i.e. it's a legal form of price fixing IMO.