I figure much like CharBroil, CharmGlow and few other brands we see that used to be very high quality higher priced American made products Weber will at some point do one of 2 things. Actually bring production and quality levels back to what it used to be that actually could justify the price point or like the aforementioned names simply begin selling them at cut rate pricing and complete for awhile using their previous "good name" try to capitalize on that and still make a HUGE profit selling them at half the price they do now just as the other brands are doing now.