https://www.seriouseats.com/2017/05/beef-shopping-prime-high-choice-steak.html
This 2017 article suggests that with USDA Prime beef becoming more common in supermarkets and warehouse stores, some of it is coming from younger animals with less developed flavor, some from less flavorful breeds like Holstein dairy cows, and high-end restaurants are still skimming off the very best Prime beef, leaving the lowest level of Prime beef to retail stores. The article suggests that "high Choice" branded beef may be a better choice for many of us.
Article closes with a positive comment about the increased availability of Prime brisket for barbecue.
This 2017 article suggests that with USDA Prime beef becoming more common in supermarkets and warehouse stores, some of it is coming from younger animals with less developed flavor, some from less flavorful breeds like Holstein dairy cows, and high-end restaurants are still skimming off the very best Prime beef, leaving the lowest level of Prime beef to retail stores. The article suggests that "high Choice" branded beef may be a better choice for many of us.
Article closes with a positive comment about the increased availability of Prime brisket for barbecue.