I can actually remember this poster being displayed at our local True Value store back in the 60s and 70s. I have no idea what anyone would do with it. And if as many hardware stores that stocked Weber products had this as I think there was, it may not be as rare as the seller thinks it is! And I know posters don't appreciate as well as prints. We have Scott Jacobs poster that we won as a raffle prize that if it were the print of the same subject would be worth many thousands. But the poster, last time I checked, is worth about $39.95!