Lynn Dollar
TVWBB Emerald Member
The Fake-Meat Revolution Has Stalled
Consumer trends suggest a meatless near future is increasingly unlikely.
The Food Dive report also notes that other makers of fake meat, including Maple Leaf Foods, admit the sector's growth has "stalled."
"Refrigerated plant-based meat grew 59% in 2019 and 75% in 2020," a senior Maple Leaf official said, "but in 2021 it only grew 1%."
In addition to floundering sales, other data points include, for example, that Dunkin' halted sales of the Beyond Sausage vegetarian breakfast sandwich at most locations after sales didn't meet expectations.