Mike, I have done the “pitch” at stores before too, very similar situation:
”It was a gift...” wife looks shattered. Enter the Performer Advocate, cape blowing in the wind! “Citizen, You just need to give it a little time and (Tadaa) visit this site!”
Hands the husband a TVWBB four fold card! Husband feels great relief, wife looks at Performer Advocate beaming!
Weeks later Performer Advocate (in Street clothes) sees couple at meat counter looking at what to get for the weekend, later in checkout, they have two butts, some great looking porterhouses, various vegetables perfect for grilling, wine, beer, flowers and smiles!
My job is done,
Cue heroic music...