Steve, I agree. I am more on functionality than I am on aesthetics. But, the problem is that many if not most customers are all into the Bling thing. They want shine and glitz when they are on the sales floor looking for a new grill. That is who Weber needs to concentrate on in order to compete with the Chinesium tin cans for $299.
And for the record, yes, I know Weber Genesis grills are made in China now.