Mike Kempster blogs about WSM history and the 14.5" WSM


 

Chris Allingham

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http://www.weber.com/weber-nation/blog/145-weber-smoker-makes-a-comeback

Nice blog post by Weber Executive VP Mike Kempster about WSM history, the botched intro of the 14.5" cooker in 1981, and the reintroduction of this cooker for the 2014 model year.

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Transcript:

Long before we started selling Weber Smokey Mountain Cookers people were enjoying the smoky flavor of beef brisket, ribs, pork shoulder and chicken at their favorite barbecue restaurant. In my travels, I would search out barbecue restaurants that were local favorites and I would talk to the pit master. There was always an interesting story about their barbecue pit’s design. Although restaurants were using hickory, mesquite or post oak from the same region, diners would swear that the meat tasted different because of the unique design of the pit. I grew up in Kansas City and I remember lively debates between my dad and uncles over which restaurant served the best barbecue, and the nuances in pit design, rubs, sauces and type of wood used.

In the late 1970’s many barbecue enthusiasts wanted to try smoking in their own backyard. We didn’t invent the backyard smoker, and we were far from the first grill manufacturer to get into the business. We surveyed consumers listening intently to what they liked and disliked about backyard smokers. I attended many research sessions where smoke was in the air and my clothing smelled like mesquite or hickory-smoke for months.

We introduced the 18.5” diameter Smokey Mountain Cooker in the spring of 1981 and sales really took off. We knew we had a winner but some consumers commented that it was a large and expensive smoker, particularly if they were trying smoking for the first time. We had all the presses and welding equipment to make a smaller model, so we quickly tooled-up and introduced a 14.5” model that we debuted at the National Hardware Show in August of 1981.

Well let’s just say that we pulled the trigger on this model before we had done enough consumer research. While backyard smoking was gaining in popularity, it was far from what it is today.

Today, many restaurants that do not specialize in barbecue, serve planked salmon or cuts of beef cooked in wood-fueled ovens. Americans across the country love smoky flavor and many find the 14.5” smoker just the right size for the foods they like to smoke. So this time around, smoking is mainstream, we’ve done our homework and we’re pleased to bring back an updated version for 2014.
 
It would be interesting to know how sales for the new 14.5 are going so far. Interesting article.
 
Bob
After reading your question I emailed the BBQ Barn in Arlington MA, they had gotten 6 in when they first came out, I was there as they brought the 14.5's into the shop and snagged the first one. They told me today that they are not selling well at all, I think mine is the only one they sold. They are hoping the sales pick up around Fathers Day.
 
Chris;
For some reason, I didn't see this when you first put it up. It is an interesting piece. An awful lot of we Americans are of the "Bigger is Better" school of thought. Many times when it is not in our best interest. There is a big incentive to want something that will be useful for a wide range of activities. On the other hand, "Big enough IS big enough". I started with a 18.5" WSM and it has been a VERY pleasant experience. I became intrigued with the Mini-Joe and ended up building one, then talked my son into it (didn't take much talking) and helped my son-in-law build one. I even encouraged my neighbor to build one. They are marvelous little cookers with little if any negatives after a number of successful cooks.

When Weber introduced the 14.5" I was intrigued. Having the 18.5 and the Mini-Joe I had absolutely NO "need" for one. However, I took delivery yesterday:rolleyes:. I just wanted to evaluate this little smoker. I look to be running it and the Mini-Joe side by side over the coming months.

If I was handy with my hands (I am) and wanted to get into a smoker, I would seriously consider the Mini-Joe. The way has been paved by all the great posts on this wonderful forum. On the other hand, if I didn't have the skill, or time, or desire to build my own, I would certainly suggest the new 14.5". Just like the Mini-Joe it'll do a LOT of BBQ for most families including guests and if truth be known it is probably the most practical smoker that Weber makes (put the guns away, folks, this is just a comment:rolleyes:).

I hope it is a successful product for Weber. It is relatively inexpensive, will turn out championship fare if the cook is up to the job, and will last for many, many years. What's not to like?

FWIW
Keep on smokin',
Dale53:wsm:
 
If the 14.5" is not selling well, they should advertise on the RV sites. RVers need to conserve space and cook great food. The 14.5" WSM accomplishes both.
 

 

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