I use the weber starter cubes (1), but I don't really wait that long. For example, today I lit the cube and when it went out, I looked at the charcoal in the chimney and it was started. By started, I mean that there was a core of hot coals in the middle of the pile. Basically, about 6-8 coals were pretty well lit. So I dumped it and started my minion fire. The main thing to do when there are just a few coals lit is to concentrate them in the center of your charcoal pile. Trust me, they will lite. So, if you want to have another beer, take your time and get the whole chimney going and you'll have no trouble getting your fire going. If you're impatient like me, go ahead and dump it once you have a few coals going and as long as you concentrate them, you'll be fine.
I would agree with a couple of the posts here - if you don't use starter cubes, a paper towel with vegetable oil works great and generates a lot less ash. I tried the newspaper once or twice and did not like all the ash at all. Plus, who has a news paper around anymore? Not to mention the ink in it.