Good to see a fellow Arkansan, and I love Ozark Oak lump. It also gets great marks at:
http://www.nakedwhiz.com/lumprankpoll.htm
I tend to use lump for grilling and briquettes for the wsm. I load up with Kingsford during the big seasonal sales, and I load up on Ozark Oak any time I pass a Harp's grocery store (there aren't any in Little Rock). I made the mistake of trying Best of the West Mesquite Lump (from Sam's Club), and it was absolute junk. I seriously considered breaking out an ax or saw to cut up the large limbs and branches they put in the bag. The majority of the bag was either large branches or tiny particles, with very little in a useful size. It was ridiculous. I'm tempted to try to get a volume discount on a pallet of Ozark Oak, but it's a long drive on narrow, hilly, windy roads to get from here to there.