Looks to me like your coals are not “fully involved” as firemen say. I’ve only used one on a 22” and screaming heat will happen only when the searingly blue flame spits from the chimney top and then you dump into the “ ‘Tex” . Did you light it off in your dog bowl? I think you just didn’t let it get to blowtorch level. I throw a base of previously used coals in the bottom, set a chimney of fresh on top with the best use of the Kalamazoo Gazette under the chimney and the fire spreads BOTH ways.
By the time the chimney is really going, it can seriously deform the wire “cone” in the chimney after about a dozen uses. Well, it has for me. Tweak that and I think you will see what the hub bib is about. I tried the dog bowl thing and wasn’t impressed but, after I bit the bullet and got one from Marty...Game changer!
Also, I highly recommend lining the space between the outside of the “Dogtex” and the “Joe” bowl with foil, to simplify cleanup.
That got a bit “windy”, I apologize.