Bought a bag of the Rancher charcoal at HD about three weeks ago to test it out. Can't address the lesser ash issue compared to Kingsford, it seems to put out a lot more ash than lump. Cooks well on my kettle grill, but is a little more challenging to light. On Sunday, a double sheet of newspaper did not get a half chimney of Ranger going. Had to relight with 2 double sheets, and that did the trick. So, slow start coupled with lump being from South America, and I'm not ready to buy a pallet quite yet.