Weber press release for "Weber's Charcoal Grilling"

Chris Allingham

Administrator
Staff member
With Charcoal Grilling on the Rise, Weber Releases New Charcoal Grilling Cookbook

PALATINE, Ill., March 19 /PRNewswire/ -- According to this year's 18th annual Weber GrillWatch™ Survey, 50 percent of Americans now own a charcoal grill -- an 11 percent increase over the past 10 years. America is experiencing a charcoal grilling renaissance, and Weber, the company that launched the iconic charcoal kettle more than a half century ago, is leading the way with its first cookbook dedicated solely to the art of building, taming, and cooking over the fire of a charcoal grill. Weber's Charcoal Grilling: The art of cooking with live fire™ is written by best-selling cookbook author and one of the nation's top outdoor grilling experts, Chef Jamie Purviance.

Thoroughly researched and beautifully designed, this cookbook features 115 triple-tested recipes that take readers through the full range of a charcoal grill's versatility, including seared steaks, roasted vegetables, smoked fish, barbecued ribs, wood-fired pizzas, caramelized fruits, and much more. The book includes more than 265 full color photographs shot by Tim Turner, a James Beard award-winning photographer: along with a photo for each recipe, photo illustrations are included to guide the reader through essential grilling techniques and barbecue secrets. These include a simple, never-fail approach to lighting and tending a charcoal fire, which is the basis for a variety of more advanced approaches covered throughout the book.

For Purviance, the cookbook represents a happy return to the style of grilling he learned and developed over many years as a chef and food writer. As he writes in the book's introduction, "Something deep in our human DNA drives us toward the primordial satisfaction of cooking over crackling flames and glowing embers. Each time we light a live fire, we reconnect with generations of ancestors all the way back to the beginning of civilization." Purviance burned through more than half a ton of charcoal while writing the book, a testament to the passion he has for not only creating, but perfecting recipes intended for a live fire.

The book highlights Purviance's own recipes and tips, and also includes the "live fire wisdom" of many other charcoal fanatics from across the country. Weber's Charcoal Grilling features recipes from restaurant chefs, barbecue champions, and "regular guys" like Dave Scully -- a financial manager in New York City who treasures weekend escapes to the coast where all he needs is his charcoal grill, some peace and quiet, and a little time to create his signature fish tacos with sweet corn salsa.

A companion Web site, http://www.livefirewisdom.com/ , is packed with tips, recipes, and photos from the book -- along with instructive videos. From there readers can access an interactive blog where Purviance will lead a lively online exchange of information and inspiration for charcoal grillers, with new recipes, personality profiles, and techniques added regularly.

Weber's Charcoal Grilling: The art of cooking with live fire™, published by Sunset Books, retails for $19.95 (Manufacturer Suggested Retail Price) and is available nationwide through a variety of retail outlets, including book stores, home centers, hardware stores, and online Web sites such as Amazon.com and BarnesandNoble.com. It can also be purchased through http://www.weber.com/ ® and http://www.livefirewisdom.com/ .

Weber-Stephen Products Co., headquartered in Palatine, Ill., is the premier manufacturer of charcoal and gas grills, grilling accessories and other outdoor room products. In 1952, founder George Stephen sparked a backyard revolution with his invention of the Weber® kettle. More than 50 years later, the family-owned company remains the industry leader with its Weber®, Weber® Q™, and Ducane® brands. As a leading exporter of grills, Weber brand products are sold worldwide at select home centers, hardware stores, department stores, patio stores, and other retail outlets. Weber has the strongest consumer outreach program in the industry with its Weber Grill-Line(SM) (1-800-GRILL-OUT®)* and a content-rich website with grilling tips, techniques, and original Weber recipes at http://www.weber.com/ .

Sunset Books ( http://www.sunsetbooks.com/ ) is a division of Menlo Park, Calif.-based Sunset Publishing Corporation. A national publisher with more than 200 titles, Sunset Books focuses on the home, food, gardening and travel. Sunset Books is also the distributor of numerous branded book titles from well-known names such as Williams-Sonoma, Weber, and Pottery Barn. Sunset Books titles are available wherever books are sold. Sunset Publishing Company is a part of Southern Progress Corporation, a Birmingham, Ala.-based subsidiary of Time Inc.
 

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