Response from Kingsford:
March 17, 2006
Dr. Thomas Ferguson
710 94th Ave N
Saint Petersburg, FL 33702-2452
Reference Number: 4409099
Dear Dr. Ferguson,
Thank you for contacting us about Kingsford Regular Charcoal Sure Fire Grooves. We always appreciate hearing from our consumers.
As you subsequently discovered when you visited our website, Kingsford Charcoal with Sure Fire GroovesT has indeed replaced our previous Kingsford Charcoal products. We firmly believe that our new briquets are a significant improvement because they are now ready to cook on faster and burn longer than previous Kingsford briquets. The longe r burn time is a result of the shape change but primarily an increase in the amount of wood char included in each briquet. These changes result in a higher level of BTU's in each Sure Fire briquet than were i n our previous Kingsford briquet, without impacting the same great flavor you have come to expcct from Kingsford Charcoal.
I assure you that such a major change to a great product like Kingsford Charcoal was not taken lightly and was developed with both the "weekend griller" and the BBQ professional in mind. The team that worked on this product improvement uses Kingsford Charcoal regularly for grilling, BBQ and smoking and has seen the benefits of Kingsford Charcoal with Sure Fire Grooves personally. However, we are taking the concern you expressed about faster burning very seriously and our Research and Development team will review the product's performance under the scenario you shared.
Our website
http://www.kingsford.com/faq/index.htm provides helpful tips about our new product and how to get the optimum results that Kingsford Charcoal users expect. However, it does not cover all situations. Accomplished BBQers like yourself, will notice that as the briquets heat up they will get a little hotter and that the heat comes sooner. Therefore, for low and slow cooking we suggest that you be ready at the beginning of the BBQ for the early heat and even experiment with a little bit less char coal at each addition to manage the heat and avoid losing any by having to damper it off.
I assure you that we are committed to raising awareness of our product change and educating our loyal consumer base. Because we appreciate your feedback, I would like to send you a free product coupon to try the product again.
Again, thank you for contacting us.
Sincerely,
Patti Copper
Consumer Response Representative
Consumer Services