The TJs charcoal shipment just showed up in the pallets at my local store. I had to ask a store rep to bring out a bag for me. As always, they were very friendly and helpful.
I just tried it out, and it sure does smell different from the Kingsford Blue bag, and the briquettes were a bit larger. It did appear to burn more slowly with less ash. The smell is something I need to get used to, as I've kind of gotten accustomed to the smell of Kingsford. I'm not saying it smelled bad, just different, and not necessarily better.
I used 1.5 chimney starter full loads for a 4.5 hour smoke in my wsm build, and I still had some unused briquettes left over.
It's always good to start with a good, fresh bag of charcoal! And keep it out of the rain, my friends!