Great game. It really was.
I know everyone is bashing that play call. But if it had gone the other way, Pete would be hailed as a genius. EVERYONE expected them to go to Lynch. Not doing so was not necessarily a bad move. It was just a combo of less than perfect execution, and a great read and move by the defender.
We'll be hearing about this one for a while though. Between deflategage, that call, Lynch's weird press conferences, Goodell's lack of press time (despite saying he's available to the media almost any time), Sherman's baby, etc. The drama around this one was ridiculous. And the NFL probably wants it that way.
Edit: I just saw this write up which is a pretty good explanation.
On 2nd down
An incomplete pass stops the game clock. An unsuccessful run does not. A timeout also stops the clock, and Seattle only had one timeout left. So if the Seahawks had run on second down and failed to get a touchdown, they would have had to call timeout.
Now, it's third down, and they have no timeouts left. So if they run on third and fail, the game is over. But if they pass on third and fail, the clock will stop, and they can run another play. So they basically have to pass on third, and the New England defense knows they have to pass.
By contrast, if you throw on second down and fail, the clock stops. Now it's third down, and you still have your time out. That means you could run on third, fail, and use the timeout to stop the clock and run another play on fourth down. That means New England has to defend against both the pass and the run, which puts Seattle in a more advantageous strategic position than they would be had they run and failed.
Obviously, this line of thinking didn't work out very well for the Seahawks. And there's a good case to be made that it involves overthinking the situation. You only need two yards, and you've got Lynch, so why not put it in his hands? But if you leave hindsight out of it, you can see the argument on the other side.