If you salt your steaks ahead of time you can get some seasoning into the interior. Pull the steaks from the fridge and remove them from their packaging. Salt both sides of the steaks. Use the amount you would use were the steaks already cooked and served to you unseasoned. Allow them to sit on a plate on the counter for and hour or two before cooking (I usually go with two hours.)
Just before cooking, pat with paper towel if the moisture on the steak seems excessive, or simply use some of that moisture to help any rub you've made adhere, lightly drying the steak instead. Apply a saltless or very low-salt rub, if using, to both sides of the steak. Alternatively, pat dry lightly then apply a little oil, then your rub - or you can dry, rub, then oil on top of the rub. All these ways work.
Me, I pile the coals on one side of the grill, heat the grate well, then spin the grate 180?. The steaks go on the hottest side - but since the grate was spun first, this portion of it is not over direct heat. Then I cover the grill. To line them, I turn them 60-90? moving them over to the hotter, direct side of the grate, then spin the grate 180? so they are back to cooking indirectly. When time to flip, I do the same, flipping them to the hot, direct side then spinning the grate to indirect, and repeat once more. This builds the sear during cooking but without the issues of cooking directly - flare-ups - which I abhor.
For cuts that are less tender to begin with or that are quite thick - cuts that I want to cook more slowly - I prep the same way as far as salting first well ahead of time and letting the meat come to room temp over a couple hours, but make the coal pile lower so the heat is gentler, as I am looking to cook more slowly. For this type of cook I simply cook indirect the from the outset, do no grate spinning, and rotate the meat 180? in place, so the side closest to the heat at the beginning gets turned away; I do the same after flipping. When the meat gets near where I want it to be I will go direct for the finishing sear. If necessary I will add new lit to the coal pile first. This, e.g., is how I do tri-tip.
Just some thoughts.