Having almost exclusively used briq. (K, then Rancher till I ran out, then K again), I have used lump (Full Circle) on my last 3 cooks, (2 high heat briskets, meatloaf). The flavor of the meat has been spectacular (apple/hickory combo on all cooks). Is it the lump that is making the dfference??? Methinks so since it smells so good when burning. It's more expensive (~$5-6/8.8 lb, vs ~14/2-22lb of K at Costco) but given the time and meat investment, seems worth it. Is this why some of you Pro's are such lump fans??