Fact: Weber is not doing well. They've been taken over by private equity, which has already loaded them with debt (first step in the private equity playbook.) What they need now is a visionary, someone dynamic who can rekindle the brand, dramatically boost sales, pay off the debt and guide the company back to health and prominence.
They don't have anyone like that.
So they'll likely continue to follow the private equity path: 1) find an even cheaper place to manufacture; 2) cut product quality to the bare minimum; and (in the absence of a long-term plan) 3) focus relentlessly on the quarterlies. #3 tends to generate more of #1 and #2, which leads to a downward spiral that either ends in bankruptcy or a sale to a foreign entity.
COULD things turn out differently? Yes, they could. It even happens, occasionally — but almost never without inspired leadership. Most of the time such companies follow the trail blazed my many private equity takeovers before them.
I wish I could be more positive, but I've seen this scenario play out in too many cases over the decades.