Overall a pretty good rub, balanced. Just a bit more savory than sweet, despite the two sugars on the label. A little on the milder side as far as heat goes. But then, I didn't go too heavy with it either, not knowing how it was going be. I think next time I'll rub a little brown sugar on before I apply it. Oh and not an overly strong cinnamon taste either, only got one bite where I could really taste it. I'll give it a 7.5/10