Its actually called "the Tailgater" I bought it at Academy for about $100 last year. It is a 10x10. I think I had it set about 6ft. high. I also have an EZ-up 12x12...but it is brand new and didn't want to take the chances with it.
I would stay away from the cheapo's....the ez-up style (which the tailgater is as well) can't be beat since they can be set up and torn down in seconds and you can leave the top stored on the frame. They are also pretty heavy so unless the wind is REALLY blowing, I don't think they would blow over.