If you'd like actual chile flavor use a better one than paprika as it offers nothing much more than color and bulk. The chili powder caller for isn't enough to add much so it could be ditched in favor of the paprika replacement.
Me, I'd switch the oregano to thyme and at least triple it. I'd replace half the white sugar with granulated onion and add a tablespoon of sage. I'd double the cumin and double or triple the pepper and would add a teaspoon of cinnamon.
@ K Kruger, I'm laughing over here. I would like to make original recipe at least once at least to have a point of comparison. I'm doing two butts so I may do one original and one with some variation. Thanks for the input.
I have done with and without many times and I can honestly tell you the injection is better, you get a totally different taste on the inside.
I tweak the rub as follows though:
1/8 cup dark brown sugar
1/8 cup white sugar
1/8 cup garlic salt
1/3 cup kosher salt
2 Tablespoon chili powder
1 teaspoon oregano
1 teaspoon cayenne pepper
1 teaspoon ground cumin
1 teaspoon black pepper
1 teaspoon gran onion
I am a newbe but(t) for the past 2 years we used the Chris Lilly rub and have loved the results. I have not always injected the butt but I have found that the injected stuff is a tad bit better. Then again, any pulled pork is great. I have not had any comp. quality stuff but the family likes the home made Chris Lilly rub stuff over Famous Daves(sp) or the like. Chris's rub is great. Good luck and let us know how and what you do/did.