Scott said, "Don't be afraid to try something new". Well, I have NOT made a rub with cinnamon. For some reason I did not get it. Now reading about coffee in rubs again, I said, "Self...try coffee with cinnamon". Before writing I too did a search in rubs for coffee. Yep. You guys are already doing just that. Kevin , you always seem to be 'spot on'! Yes the cocoa fits very well too. Maybe now is the time to finally try it.