If you like them rare, medium-rare, or pink all the way through, I'd cook the meat on a lower temperature until the center reads about 10 degrees below rare or medium-rare and finish with a quick sear. Be sure to give it a good rest period.
If you'd prefer varying degrees of doneness (medium-rare in the center to medium-well toward the edges and ends, a high-heat approach would work. This way you can serve medium-well meat to those who prefer it, and cut pinker meat from nearer the center for the rest of us.
Rita