I ran out and bought four bags of the HD Rancher hardwood charcoal given all the excitment. I must admit, it won't be replacing my kingsford, at least not for cooking in my performer. That stuff creates a lot of ash and it is very difficult to snuff out the fire. Not sure if others do this, but with the Performer and kingsford, I'll cook until done, then close top and bottom vents. Fire goes out quickly and I tend to have nearly enough coals left for another cook (add 15-20 coals). With the rancher, they burn to virtually nothing, so I am using almost twice as much charcoal and I see not other benefit besides the $3 price tag.