I found it in my local shoprite for $4.99/10# I bought two bags on a whim and I am now in the process of firing my WSM. It is all chunk, no mill ends, better than cowboy. As I recall the pieces are chunkier than Wicked Good Competition was. It went off like fireworks when I held a mapp gas torch to it, not unexpected. So far so good, Using the minion method and a stoker, I put a partially lit 1/4 chimney into my WSM and a half hour later it is up to 180 degrees.