You certainly can dust with a rub. You can also glaze. You can do a couple or three steaks, each differently, if you'd like.
Cut on the quite-thick side (so as to minimize the potential for drying). For service, slice as you would a brisket but a little more thinly. That allows rub (and glaze, if using) in each bite.
Hmm. Perhaps a 3-peppercorn (well-ground)/dry mustard/coriander rub with a maple/brown sugar glaze; a ginger/onion/garlic/allspice/white pepper rub with a mango/lime/honey glaze; a chili powder rub with a chile/coffee/cocoa/sugar glaze...? (I'm thinking these up as I type. Numerous possibilities though.)
Proportion spices to each other well, grind finely, then portion well, simply lightly dusting all sides. Adding just a touch of sugar (finely grind it with the spices) will help the rub set--though it's not vital.
If you go with glazes, make your reductions quite syrupy--but just to the point that they are still just paintable with a pastry brush. That way you can paint on a very thin veneer and it will set fairly quickly (just paint the tops). If desired, you can paint on another over it. The point, here, is to add flavor and shine but still remain fairly transparent (so that the ham can be seen, its texture basically unaltered) and still remain as a flavor interest (not something gloppy that covers the ham and rub flavors).