If you are starting out, I'd suggest smoking with one brand of charcoal and stay with it for a while until you've gotten some experience and can tell the difference with something else. Personally, I don't think it matters what you start with, but Kingsford works well and is about the cheapest.
After I used Kingsford, I found a definite difference in using Royal Oak and then Stubbs. I prefer both (because of coal aroma and less ash, not really any cooking concern).
For wood, almost any hardwood is good including the fruitwoods. The more "traditional" (because they are so readily available) are oak, hickory and mesquite (in the southwest). But any fruitwood or nutwood work well and have been used forever EXCEPT black walnut which is not good for your health. Avoid softwoods (pines & cedars). Also, I avoid imported woods (you'd have to be a woodworker to know about them anyway) because many are like black walnut and a health concern.
Mesquite is VERY strong and should be used sparingly unless you are familiar with it. Oak and hickory are special for almost any meat. Fruitwoods tend to be lighter in their smoky flavors. Without experience with it, you may not find a big difference among woods, but try what interests you. And try it with lighter meats to get a better idea of the effect of different woods.
Rich