I do it pretty much every year. Did one this year for a client for the first time, and they loved it. I usually rotisserie the bird which has been brined, but also spice rub it with a southerwestern type rub.
I have never varied the brine recipe, and if I ever need a recipe for anything, Kevin makes one for up for me. I've used his many times for many different things.
There is an underlying sweetness to the meat both in taste and aroma which to me is appealing. Since I cook it on the kettle, the smokiness of the wood adds a key element. As it may not be appealing to others, you have to consider that everyone has their own tastes, but I love this brine, and am now ready to experiment with something different for Xmas I think. I've been making this now for the five years I've been on this board.
A former nanny of a former client contacted me this Thxgiving for a recipe. She had never made a turkey before in her life, so I gave her one from CL which called for brining for 24 hours, and then using the some of the brine for the gravy. She told me it was outstanding. It was a very simple brine, and there are many to be found on Epicurious and Food TV.
So, if you think it may not be to your taste, do what many of us do, and use the recipe as a guide and tweak it to your own taste. I certainly do this many times in the many recipes I research for clients, and then again, dump way more spices in than called for. Kevin got me out of the habit of following a recipe. It's made me a much better chef. Baking is a different science.