I will owe up to being one of those who made some of those “littered” comments. When a product was hyped the way Weber did this one, with big name (at least in the barbecue world) “influencers” videoed for the big dog and pony show all acting wowed, I reasonably had high expectations. But when literally the majority of first reviewers mentioned stalled pellets, pellets spewing all over, non-functional app and controller and, worst of all, heavy ash and burning grease in spite of all that was promised, I think my feeling that Weber was headed for big trouble was soundly based. Then add BabyBackManiac “throwing in the towel” and apparently feeling used if not betrayed, and you have a disastrous rollout of a product quickly being labeled “unsafe.” I would still submit that a full recall or even an overall market fiasco for this product could definitely endanger Weber’s future. Gas grill sales seem to be declining and you hardly even see kettles or WSMs at major retailers. This thing is Weber’s future, at least for right now. If pellet grills prove to be a fad, maybe not forever, but my hunch is that these are where things are going like it or not. A total failure of the SmokeFire - or worse yet lawsuits and related - could IMO definitely do in Weber as a company.