Weber press release about "Weber's Smoke"


 

Chris Allingham

Administrator
Staff member
Weber's Smoke™ Cookbook Reveals the Secrets to Smoking on Any Type of Grill

PALATINE, Ill., April 11, 2012 /PRNewswire/

New York Times Best Selling author Jamie Purviance and Weber-Stephen Products LLC released the company's first cookbook dedicated solely to smoke cooking, Weber's Smoke -- A Guide to Smoke Cooking for Everyone and Any Grill.

Cover Photo: Weber's Smoke

Available now, Weber's Smoke reveals the secrets to infusing rich, smoky flavors into almost any dish -- whether someone is cooking on a traditional smoker, a charcoal grill or a gas grill. Weber's Smoke includes 87 recipes -- each one with a color photo -- that range from low and slow favorites like brisket and ribs, to grilled foods like steak and fish where just a hint of smoke is added.

"I want to show grillers that the world of smoke cooking is much bigger than slow-cooked barbecue," said Purviance, whose Weber's Way to Grill™ cookbook was nominated for a prestigious James Beard Award. "Many of the recipes infuse subtle smoky flavors into foods like fish and vegetables that can be cooked quickly on any type of grill."

Each recipe in Weber's Smoke features recommendations on the ideal grill -- gas, charcoal or smoker -- along with the recommended smoking wood; whether the recipe features a mild, moderate or strong smoke flavor; and Purviance's top tips for making the recipe a success.

"Smoke cooking can be intimidating to many people -- even experienced grillers," added Purviance. "Our goal is to take the mystery out of smoke cooking and walk people through every step -- from setting up their grill or cooker to adding the best kind of smoke at the right times."

The informative upfront section from Purviance is much like a cooking class, with a wide range of tips and techniques, including the science of smoking, step-by-step instructions to setting up any type of cooker for smoking, heat control, and how to use smoke as a dominant or subtle addition to a meal. Weber's Smoke also features tips geared toward advanced smoking enthusiasts, a guide to smoking woods along with food pairing suggestions, and Purviance's Top 10 Smoking Tips (including the number one mistake people make when smoke cooking).

Weber's Smoke retails for $21.95 and is available wherever books are sold, including DIY retailers, hardware stores, mass merchants, patio stores, supermarkets and online. For more information, go to weber.com/cookbooks.
 

 

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